In renewed efforts to curb teen smoking, Hollywood veterans Bob and Harvey Weinstein plan to include anti-smoking ads on all DVDs of films that include images of people smoking. One of the greatest -- and most preventable -- risk factors for heart disease, smoking appears in 75 percent of youth-rated films and 90 percent of R-rated films. Thirty-eight percent of all teen smoking can be traced back to the influence of these depictions."These messages will fight false film images of healthy and hip smokers with the real hard truth of addiction and disease," announced Connecticut Attorney General Richard Blumenthal regarding the agreement. One year ago, 32 state attorney generals petitioned Hollywood's major movie studios to include anti-smoking ads on home entertainment products. Last month, free anti-smoking ads poured into Weinstein's offices from 41 U.S. states, Puerto Rico and two U.S. territories.
